In today’s digital world, it’s very necessary to have a website for your business— even if you’re a local business and don’t sell your products online. A website allows you to showcase your skills if you provide services, or you can list the products you sell. There’s a lot of information that can be accessed by both your current customers/clients and your potential customers/clients to help drive sales. As a business owner in Minneapolis, you need a website for success, and here are six things you need on your website in order to achieve that success.
#1: About Page
Other than your homepage and your products/services page, your about page will be one of the most visited pages on your website. This page lets your visitors know who you are, why you started your business, and what visitors can expect to find on your website. Include a summary of your business, photos of you and your staff (with short biographies), and what sets you apart from your competitors in order to persuade your visitors into staying on your website.
#2: Blog
Believe it or not, blogs are still pretty popular today— if not more so than they were two decades ago. When it comes to blogs on a business website, the content should be less personal and more relevant to your business. Your blog can be used as an additional marketing tool to help drive sales, allowing you to share your expertise, become more personable, and interact with your current and potential customers (or clients).
When it comes to what to post on your blog, it’s going to take some strategy work and some research. Again, it should be relevant to your company and seek to provide more in-depth information about your products (or services) to gently encourage visitors to do business with you.
#3: Contact Page
Your contact page is another important page to have on your website because it lets your visitors know all of the ways that they can get in contact with you as the name suggests. Contact information to have on this page include:
- Email and physical addresses
- Phone and fax numbers
- Social media links
If you operate in person, make sure to include your hours of operation so that visitors will know when you’re open. You can also choose to include a contact form instead of listing all of this information, but this method should only be used by e-commerce businesses or businesses that operate fully online.
#4: FAQ Page
FAQs (frequently asked questions) are found on just about every website, and it should be on yours as well. It’s likely that you get asked a lot of questions, so combine the most asked questions on one convenient page of your website. Visitors will often look to this page before contacting you (in most cases), so make sure to provide honest answers as well. If you don’t get asked questions frequently enough for this section, consider letting your visitors submit questions so that you can build up this page.
#5: Reviews and Testimonials
Another major question that the majority of your visitors will want to know the answer to is: Will your products/services benefit me in any way? This is a question that can be answered through reviews and testimonials on your website. If you sell products, there should be a section under the description of each individual item where verified customers can leave a review for others to see. If you provide services, you should have a testimonials page where customers/clients can share their experience of your services.
#6: Searchable Keywords
One thing all websites must have in order to be successful is searchable keywords. These are words or terms that people use to find what they’re looking for via search engines (e.g., Google), and is the basis for SEO (search engine optimization) marketing. Hire a Minneapolis SEO agency to help you transform your website so that it will rank higher in search engines. Having a blog on your website also helps with SEO marketing.
These six items to have on your website will significantly increase the chances of someone making a purchase. Again, none of this can be done without a business website so it’s important to look into getting one if you don’t already have one. You’ll be able to drive traffic to your website, capture the attention and interest of your visitors, and convert browsers into paying customers.
