There are over 50,000 hotels in the United States, enough to host over 11 million people. If you’re one of those hotels trying to get your name out there, doing it through social media and digital marketing is the way to go.
But what goes into hotel digital marketing? What are some things you should know before embarking on your hotel marketing strategy?
That’s what we’re here to look at today. Read on to find out 5 key proven strategies that’ll drive your hotel digital marketing strategy.
What Is Hotel Digital Marketing and Why Is It Important?
These days, most visitors find places to stay by searching online and booking their trips electronically. This makes hotel digital marketing crucial since it boosts your chance of being seen by potential customers.
By leveraging different strategies, you’ll not only attract new customers but also build relationships to maintain a long-term following. Digital marketing allows guests to find your service through Google and other search engines.
This level of organic discovery drives your visibility and eventually increases your booking rates. Let’s go over a few strategies that’ll get you there.
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Build a Strong Website
While customers usually visit sites like Hotel.com to find an optimal stay, they’re usually navigated to your website before they make a transaction. As such, a strong website can suit you well when attracting new customers.
Building a functional website isn’t enough. You need to properly maintain it so that all the links work as they should and everything is easy to navigate through.
Websites allow you to provide different services to customers like payment while. It also gives you the chance to score some quality digital content.
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Create Quality Content
No one likes a barren website or social media page, and this applies to hotels as well. Good content can keep visitors coming to your site while retaining your customers down the line.
An example of content appropriate for your hotel marketing strategy would be photos. The more beautiful photos you have of your property, the more likely you’ll attract customers.
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List On Google
Most people aren’t checking their phone books to find the best hotels these days. Instead, they’re searching on Google to get the best results.
As such, listing your hotel on Google is a crucial step in your digital marketing process. It’s free, and all you need to do is install Google my Business and create an account.
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Manage SEO
Another great way to maximize your reach with Google and other search engines is by investing in SEO. SEO (or search engine optimization) are guidelines to get your site to appear on people’s search results.
So when they look up “hotels near ____,” your hotel site will pop up as a top result if you invest in hotel SEO. This results in more clicks and better overall engagement.
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Maintain Great Reputation Online
Once you’ve built your digital marketing strategy and courted a few customers, it’s more than likely that they’ll post reviews of your business online. Don’t be afraid to engage with these people!
If someone has something good to say on Google reviews, give them a thanks. If they have a criticism, let them know that you’re working on it.
This goes for your social media outreach as well. Keep in touch with customers to inform your digital strategy going forward.
Leverage Hotel Digital Marketing Today
There’s no better time than now to invest in your hotel digital marketing strategy. Use this guide to help you find a strong customer base for your hotel online!
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